Art Direction : Design

Studio C worked with Benjamin Moore to redesign their signature color tool. Our research informed the new approach. I worked on the development of a streamlined case that improved functionality and utility with higher-end finishes. To further elevate the look and feel, a sleek modern approach to the typography and metallic substrates for the fan deck covers was developed along with a new information hierarchy for the product content on the color chips.

Gold Winner: 2017 Graphis Design Annual

Client: Benjamin Moore
Agency: Studio C

Art Direction : Design : Concept
I designed and directed a series of letter press, foil stamped thank you notes for Studio C’s holiday promotional piece. The designs were developed with the intention to emphasize the classic forms of the type and highlight the elegant beauty of the production process.

Agency: Studio C

Creative Direction : Design

Brining a legacy of Hazzanut, Jewish Cantorial music, to the next generation, that is Nachalah’s mission; to be fresh and contemporary while honoring their roots. To that end I developed a brand identity that reflected that goal. The stylized Hebrew typography which mimics the shape of the Miter, the traditional hat worn by Cantors, is paired with and angular sans serif to create a dynamic visual balance. The bold colors and dramatic toned photography modernizes the traditional Judaic symbols.

Art Direction : Design : Illustration

For several years running I developed and illustrated the concepts for the Toys“R”Us Halloween Campaign. The underlying directive was to create a set of lively unique characters to be paired with playful typography. A bright and simplified color pallet create a festive and bold effect. These elements were applied across media including environmental signage, packaging, product, direct mail and online. Custom packaging and products including, reusable trick-or-treat bags helped to drive seasonal sales and brand loyalty.

Campaign Bronze Award: 2010 Retail Advertising & Marketing Association Racie

Art Direction : Design

The music recorded for Westchester Reform Temple’s 65th anniversary was done to reflect the synagogue as a place of community and home. I developed packaging that reflected both the retrospective nature of the moment but also embodied the modernity and evolution of the organization. A vibrant color pallet paired with bold imagery and clean typography elevate the design. The use of Jewish texts as the visual building boxes underscores the architectural feel and helps to ground the notion of a physical home based in learning and community.

Art Direction : Design

With the launch of the Konica Minolta bizHub 2250p, Studio C suggested developing a promotional piece as dramatic as the press itself, a 250-page coffee table book that tells the story of the press’s power and speed. I was charged with conceptualizing and designing a large portion of the book. Through differing tones, photos, illustrations and typography the viewer is taken on a visual journey of power and speed.

Silver Winner: 2016 Graphis Design Annual

Agency: Studio C
Client: Konica Minolta

Art Direction : Design

The labeling for Silks, a private-label paint line sold in Canada, was redesigned to elevate and align the brand look with the quality of the product, to improve visibility with the target audience in store, and create a sophisticated design that balanced the need for both French and English content. I utilized a hand-lettering inspired script, balanced with a clean, legible sans serif to help organize the information clearly and improve legibility. A graphic interpretation of the silk texture a was employed to mimic the smooth flow of paint. The resultant design is clean, fresh and stands out from its competition on the shelves and has met with success in the Canadian market.

Merit Award: 2018 Graphis Design Annual

Client: Benjamin Moore
Agency: Studio C

Art Direction : Design

As a New Year’s promotion for the launch of Konica Minlota KM-1 Press we crafted a series of posters that highlighted the large paper size, 23” x 29.5” and impressive image quality. The geometric styling combined with bold photographic and bright colors create a graphically dynamic work and is a visual interpretation of the Konica brand promise, “giving shape to ideas”. The large-scale posters were also translated to a standard format calendar to demonstrate the other capabilities of the press.

Silver Award: 2017 Graphis Design Annual

Agency: Studio C
Client: Konica Minolta USA

Art Direction : Design : Concept

Working in concert with an illustrator, I reimagined the souvenir products and candy packaging for Toys"R"Us flagship store in Times Square to reflect the playful and bold nature of the Toys"R"Us look and Geoffrey, the mascot, while highlighting iconic New York themes. Fun and engaging packaging and playful visuals helped improve sales of the souvenir product.

Creative Direction : Illustration

I illustrated and art directed gift card designs for Toys"R"Us and Babies"R"Us. Specialty print techniques (holographic foil, lenticular, flocking, eco-friendly plastics and pearlize inks) were employed to enhance designs and create unique effects. Targeted different demographics and drove gift card sales through varied illustration style and content.

Creative Direction: Design

In celebration of the bizhub PRESS C1100, the new face of digital printing, an impactful visual campaign was developed for the event collateral. To illustrate the press’ impressive image quality I designed a series of montages, applied to invitations, IDs, signage, etc, that centered around the “faces” of  New York, the launch location.  As a demonstration piece for the event a map of the “faces” of NYC was created to parallel the invitation.

Agency: Studio C
Client: Konica Minolta USA

Art Direction : Design : Illustration

In an effort to engage more with the “environmentally friendly” customer I developed a brand mark based on existing “R” to label products and feature areas in the store and illustrated and designed a series of gift cards and reusable shopping/gift bags that highlight endangered species. Through targeted product messaging we underscored Toys“R”Us’s commitment to sustainability. Both the gift cards and shopping bags consistently outsold their traditional counterparts.

Board of Directors Creative Bronze Award: Retail Advertising & Marketing Association 2009 Racie